AdWiser

Measure the impact of your Google Ads changes.

Raise a bid or pause an ad, and AdWiser shows whether it brought in more leads or sales, as soon as there’s enough data to tell.

Get startedSee how it works

Two results from an Impact Journal

HelpedCalled on day 9

Pointed the Water Heater Repair ads at a new landing page

This change helped. Cost per lead fell 33% beyond its normal ups and downs.

In progressDay 7 of 28

Raised target CPA from $45 to $55

Too early to tell. A change of 200% or more would show so far. Expect an answer by Nov 5.

Highlights

Impact Journal

See which of your Google Ads changes got you more leads.

6 helped, 2 hurt

Budget Pacing

Know from the 1st whether this month’s spend will land on budget.

About $680 over

Overview

Check every client’s month on one page.

4 need you

A closer look at one result

Every change you make in Google Ads gets a card like this once there’s enough data to tell.

HelpedCalled on day 9

Pointed the Water Heater Repair ads at a new landing page

This change helped. Cost per lead fell 33% beyond its normal ups and downs.

  1. The resultHelped, Hurt or No effect, called only once the result holds.
  2. What the change did per leadIn dollars first, with the numbers behind them underneath.
  3. The day the change was madeWhile a change is open, the card gives the day to expect an answer.

One price for every account.

Every feature, for each Google Ads account you connect.

$99

per account a month

  • Impact Journal
  • Budget Pacing
  • Overview of every account
  • Notes for your team
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What AdWiser will and won’t do

AdWiser makes no change on its own.

It looks at your change history and daily numbers. A bid, a budget or an ad changes only when you choose to change it.

A result is final once it’s called.1

Until then, the card says when to expect an answer.

Your notes stay with the change.

Write down why you made a change. Your team sees the note next to the result.

  1. 1. A result is called once the confidence that the number moved stays at 99% or more for 3 nights in a row. Each of those nights adds a new day of data. If the measurement ends before 3 such nights, the result is called if confidence reaches 99% on the last night.